Welcome to MYOB Series – London!
You are cordially invited to our 7th Mind Your Own Business (MYOB) Event on 25-26 April 2024. MYOB has become the Business Generation Flagship of the European Chapter and London will be no different.
Exclusive for members only, however, partners and guests are welcome to the optional and social activities.
EVENT HIGHLIGHTS
Psychology & Pricing – Stickier Fees Win More Business
Exclusive Members Only Seminar on Fee Pricing by David Abbott.
David is an expert on the psychology around pricing. He wrote the amazing How to Price Your Platypus and he is one of the leading 99 global thought leaders on pricing. Educated at Oxford, David has run businesses from startups to UK brands of global distribution companies.
He currently works directly with businesses on their pricing, achieving dramatic improvements in profitability. Frequently gaining accolades such as ‘the best speaker we have ever had’, David uses his engaging style and infectious enthusiasm to introduce audiences to simple ways to present their prices in a way that makes higher prices stickier.
Guided site visit at the Battersea Power Station and a presentation of the new the scheme 50 Electric Boulevard being launched.
